A Chrome open-source plugin has appeared that will show you how Facebook AI collects and studies data about your activity on that social network.
Namely, the add-on called "Data Selfie" uses IBM Watson AI to process the collected data about your activity. The plugin collects data such as the total retention time of a post, your interaction with posts, likes, what you click on, what you write… and others needed to generate information about your personality.
With the collected data, this add-on, as well as Facebook, can "conclude" e.g. what your political affiliation is, or even what you like to shop for. That's why people killed themselves to make a good algorithm for machine learning.
All this data is placed on the control panel where you have an insight into it, and it is designed so that everything is simple and nicely sorted so that you can easily find your way around.
When you install the plugin, refresh Facebook and use it normally as always. In the lower-left corner of the screen, you can see a counter that counts the seconds of hold on a post.
After a few moments, the data will be displayed on the add-on control panel, and for the most accurate results, leave the add-on to collect information for as long as possible.
Keep in mind that during the installation, you will allow the add-on to access the content from the facebook.com link, which is logical, but also that the add-on does NOT store data on the server, but only on your computer! You can save, import, and delete data at any time.
If you're still worried that the plugin will send information somewhere, you can study all of its code on Git in detail:
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